Download e-book for kindle: BrandED: Tell Your Story, Build Relationships, and Empower by Eric Sheninger,Trish Rubin

By Eric Sheninger,Trish Rubin

Tell your school's tale and develop your individual and faculty brand

BrandED exhibits college leaders tips to movement past mascots and smart taglines to show off their school's assets—and increase conversation with scholars, mom and dad and all stakeholders. via clever conversations in regards to the actual energy of branding in schooling, this ebook indicates how a "BrandED" frame of mind can enhance colleges by way of strengthening relationships, bettering communique, telling your tale, and lengthening assets. rules borrowed from the realm of commercial are adjusted for the original wishes of schooling. useful instruments, templates, and assets let you enforce the suggestions awarded speedy and simply, whereas tales of real-world colleges illustrate what BrandED considering can do on your scholars, academics, and neighborhood.

Today's college leaders can't stay within the ivory tower. This publication may also help you force optimistic transformation as you craft and proportion the strong tale of your designated college model.

  • Leverage electronic instruments to turn into the storyteller-in-chief and construct higher neighborhood relationships
  • Strengthen inner and exterior communications between scholars, lecturers, mom and dad, and different stakeholders
  • Increase assets by means of developing strategic partnerships and strengthening ties to key stakeholders
  • Promote connectivity, transparency, and neighborhood to construct a good tradition that extends past the schoolhouse door

Authors Eric Sheninger and Trish Rubin, specialists on university branding and alter management, express you ways BrandED pondering captures the centred spirit of the exceptional paintings happening in colleges on a daily basis; paintings that may be simply well-known, mentioned, and valued. Get the be aware out, and invite the group in to construct the confident relationships that gain everyone.

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BrandED: Tell Your Story, Build Relationships, and Empower Learning by Eric Sheninger,Trish Rubin


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